Transformative Results

At Logasal Education Group, we inspire universities and colleges to elevate their admissions performance, unlocking the potential for extraordinary educational journeys. Through innovative consulting, we empower institutions to attract diverse talent and create inclusive environments where every student can thrive and reach their dreams."

R. Salazar - CEO LEG

About Our Firm


Logasal Education Group is an emerging leader in higher education consulting, driven by a team of seasoned professionals who are deeply passionate about transforming admissions processes and enhancing student experiences. While we may be a young company, our rapid growth is fueled by a clear mission: to empower universities and colleges to craft exceptional admissions strategies that prioritize student satisfaction and success.

We understand what it takes to build and execute admissions processes that are both effective and human-centered. With creativity, determination, and a collaborative approach, we tackle even the most complex challenges in admissions and help institutions achieve their goals with excellence.
Our founder, Rafael Salazar, brings over two decades of experience in higher education admissions, marketing, and leadership development. Under his guidance, Logasal Education Group has quickly become a trusted partner for institutions seeking to enhance their admissions performance, foster high-performing teams, and create inclusive environments where every student can thrive.

Though we’re still growing, our impact is undeniable. We’ve already begun partnering with universities and colleges across the nation, offering innovative solutions and strategic guidance tailored to the unique needs of each institution. Whether it’s streamlining workflows, attracting diverse talent, or building stronger teams, we approach every project with the same dedication and expertise that defines our work.

At Logasal Education Group, we don’t just consult—we inspire change. We’re here to support your institution’s journey toward excellence, one student at a time.

Our Mission

Our mission is to uphold the highest standards in corporate IT security audit compliance by ensuring financial accuracy, data integrity, and regulatory adherence. We are committed to providing thorough auditing processes for revenue and expenditure cycles, leveraging advanced IT controls and risk mitigation strategies.

Through the implementation of robust validation methods, access control mechanisms, and analytical review techniques, we aim to enhance the reliability of financial reporting and safeguard sensitive data. Our approach integrates both batch and real-time processing systems to ensure efficient, accurate, and transparent financial operations.

We strive to empower organizations with the knowledge and tools necessary to mitigate risks, prevent fraud, and maintain operational excellence. By fostering a culture of compliance and security awareness, we contribute to building resilient financial and human resource management systems that uphold trust and integrity in the digital age.

Our Vision

Our vision is to empower universities and colleges to design extraordinary admissions and marketing processes that place student satisfaction at the forefront. We believe in creating a transformative experience for students, one that not only meets their needs but exceeds their expectations. By humanizing the student admission journey, we ensure that every interaction—from the first point of contact to the final enrollment decision—is infused with empathy, understanding, and care.

Through personalized marketing support tailored to each institution's unique identity, we aim to maximize the number of meaningful student inquiries. This approach fosters an engaging and responsive environment where prospective students feel seen, heard, and inspired to take the next step toward their academic future. Our commitment extends beyond numbers; it’s about building authentic connections that resonate deeply with students and their aspirations.

By fostering collaboration among high-performing teams—both within institutions and across our network—we strive to cultivate an educational landscape where innovation thrives. In this ecosystem, every student feels valued, engaged, and supported as they navigate their path to success. Together, we will reimagine the admissions process, turning what can often be a stressful or impersonal experience into a moment of meaningful connection, growth, and opportunity.

Ultimately, our goal is to create lasting impact—not just for students, but for the institutions that serve them. By aligning technology, strategy, and humanity, we are shaping a brighter future for higher education, one where excellence in admissions becomes a catalyst for lifelong achievement and fulfillment.

Our Team


At Logasal, we pride ourselves on having a diverse and skilled team dedicated to transforming the educational landscape through innovative admissions and marketing solutions. Our professionals come from various backgrounds in education, marketing, and student support, each bringing their unique expertise and passion for helping institutions thrive.

Rafael Salazar

President and CEO

Rafael Salazar, originally from Maracay, Venezuela, is the youngest of four siblings and grew up in a tight-knit family. A pivotal moment in his life came when his father encouraged him to relocate to Boston, Massachusetts, for six months to master the English language—a decision that has profoundly shaped his future.

After becoming fluent in English, Rafael attended Northeastern University, where he earned a bachelor's degree in business and marketing. It was during his time at Northeastern that he discovered his passion for higher education, taking on a role in the international student office to help newcomers navigate their transition to life in the United States. Rafael firmly believes that education is one of the greatest gifts one can receive.

With over 21 years of experience in recruiting, admissions, and leadership in higher education, Rafael has excelled in various roles focused on transforming struggling admissions departments into high-performing teams. His journey in admissions leadership and marketing reflects his dedication to creating opportunities for students and enhancing institutional excellence.

To further share his expertise, Rafael launched LOGASAL EDUCATION GROUP, a venture aimed at supporting higher education institutions in enhancing team performance and strategic initiatives. He hopes to empower organizations to realize their full potential and make a meaningful impact in the field of education. Additionally, Rafael holds two master’s degrees—one in public administration and another in education with a concentration in learning and innovation.

Outside of his professional life, Rafael loves spending time with his family, has a passion for all things Disney, enjoys interacting with people from all over the world, and cherishes moments with his two dogs

Valeria Ortega

Aida is a partner with more than 20 years of experience in real estate law. Aida plays tennis, reads and runs marathons. 

Jeremiah Woods

Chief Marketing Officer

Jeremiah Woods is a visionary entrepreneur and creative strategist with over 18 years of experience in branding, design, and product development, complemented by 12+ years in software development. A master of marketing strategy and consumer engagement, he has successfully launched and scaled multiple startups, achieving notable exits that highlight his ability to merge innovation with business acumen. With a deep passion for storytelling, aesthetics, and user experience, Jeremiah blends artistic vision with strategic execution to craft compelling brands and transformative business solutions. His expertise in design thinking, market positioning, and SEO, alongside proficiency as a Google and paid search expert, makes him a sought-after leader in shaping disruptive, high-impact ventures.

Nora Martinez

Nora is an associate at the firm, and focuses on mediations and pre-arbitration hearings. She is fluent in six languages.
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